The NEW Rules of Resume Writing (extracted from Purple Squirrel)

There’s a LOT of information online these days, and for those in the talent hunting business this can be equal parts fantastic and challenging. As recruiters and HR pros, we have access to an almost infinite pool of potential hires, but sorting through such an extraordinary volume of prospects makes it extremely difficult to focus in on the much smaller set of high probability candidates.
Being on the other side of the equation is even worse…facing the market as a job seeker and trying to stand out against such an enormous mass of competition. How does one go about attracting the attention of a hiring audience? These basic guidelines can help:

1) Know your audience. Put yourself in the shoes of a resume reader and define what you’d consider valuable if you were on the other side of the hiring equation. Start there.
2) Get to the point. We all know how quickly a resume gets scanned before getting a “yeah” or “nay” – usually a matter of seconds – so deliver your message FAST and don’t waste front page space.
3) Use Hybrid Titles. Resume readers are universally guilty of scanning titles to see if someone is a viable prospect (at least on occasion). This would work great if everyone used the same naming conventions. They don’t. If you have an unorthodox title, add a more widely used version in parenthesis.
4) Your Resume is alive. It’s a permanent work in progress, so experiment, play, and refine. Never think of your resume as “finished.” It isn’t.

For more, pick up your copy of Purple Squirrel, and get ready to put your search on the Fast Track.

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